Vieques

Self-initiated beverage concept called “Vieques: Sparkling Elixir,” inspired by the island in Puerto Rico where natural bio-luminescent waters still glow at midnight. To pay off the concept I created the brand strategy, logo, packaging and naming for the first three flavor profiles: Brut de Blanc, Blanc de Noir, and Rosé de Noir.

The bottles and glasses are embedded with a LED light from the bottom, to create a signature branded experience suggesting the glowing waters of the bay and lighting up the night with a distinctive and memorable visual appeal. 5% of all gross profits will be donated to preserving the bay in Vieques. In discussions for production Q3 2023.