softbank vision fund
I hired and led the design team at Message Lab on brand strategy, concept, naming, and immersive creative executions while collaborating on the editorial content strategy.
Content Marketing Awards 2023, 2024, 2025: 13 Gold Awards, including: 2X Agency of the Year, Best Content-Driven Website, Best Overall Editorial, Content Creation, Visual Storytelling, Best Feature Design, Best Use of Illustration, Best Overall Design; Finalist in 30 Categories
As part of an overarching content strategy, I led the effort to introduce immersive multimedia storytelling and design thinking processes to both the client and Message Lab teams, adopting low-code design methodologies, and incorporating video shoots showcasing the human side behind Softbank Vision Fund success stories.
Led the creation of an original SVF-branded storytelling content hub, Sōzō, from UX through all phases of branding, design, and illustration (winner, Content Marketing Award for Best Content-Driven Website). We also created a highly successful newsletter (Finalist, CMA Awards) designed to be both a self-contained and traffic-driving experience.
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