PCA SKIN

Complete brand strategy makeover of clinical skin care products company. Worked onsite to conduct thorough discovery process, developed re-invigorated brand architecture and presented naming and identity strategy. Simplified core company naming to PCA SKIN to leverage existing equities, claim a clear mareket territory and clarify product offerings. Adapted logo and tagline to reflect these changes.

role:
Strategy, creative direction, design

agency:
the4 [creative network]