The Giants Project
CNN

Printed promo piece, with accomanying music CD. As part of the larger editorial and audience engagement strategy, The Giants Project was conceived as a joiint online/broadcast/social media event in collaboration with Facebook. Four major topics, Food, Technology, Education and Design are explored to energze the dialogue and buzz around these important and popular topics.

role:
Strategy, concept and brand development creative direction, design direction, presentation, project and scope management, integration with internal editorial and development teams.

agency:
CNN Digital