Eatocracy
CNN

As part of the larger editorial and audience engagement strategy I helped evolve, created and launched a series of subject-matter-specific branded blogs. Eatocracy was conceived as a stand alone experience around all things food, exposing the dialogue and buzz around trending food related topics. The site features multiple "edible" logos, randomly served.

role:
Strategy, creative direction, design, presentation, project and scope management, integration with internal editorial and development teams.

agency:
CNN Digital